THE CHRONICLES
The Amex Business Chronicle’s was a multi-year series that portrayed business as anything but boring. It was adapted in markets across the world, was extraordinarily successful and very well loved. I will always be so proud of this work.
Need to kill some time? Check out the Dr. Petsworth lore on Reddit.
In case you were wondering: these are fictional characters. People weren’t so sure of that… and that was the best part.
But wait, there’s more.
It wasn’t just our film that was out of the ordinary for the category, it was our OOH too. Business owners are super busy and always on the go. So we created out of home placement that let them work, recharge, and even get some privacy to close a deal. Billboards, literally Built for Business.
Credits
CCO: Menno Kluin
ECD: Julie Scelzo
CD: Christina Pitsinos
ADs: Gavi Zarin Jake Leber, Brian Swan
Copywriters: Rebecca Johnson, Aaron Sheinberg
Producer: Katie West, Celia Everett
Director: Brian Beletic // Smuggler
Editor: Maury Loeb // P.S. 260
DP: DP: Mihai Malaimare
Colorist: Tim Masick // Company 3
Music: Seth Olinsky // Consortium
OOH CDs: Jess Terlizzi, David Black