THE CHRONICLES
The Amex Business Chronicle’s was a multi-year series that portrayed business as anything but lame. It was adapted in markets across the world, was very well loved, and resulted in a 54% increase in card acquisitions — an all-time record. This project taught me that no brief is ever boring, and every single assignment is an opportunity to make something great.
The campaign led to 2.7 million new card signups.
Recognition
Clios, ADC & One Show, AICP, LIA, Webby’s, ANA,
The Drum’s B2B Campaign of the Year, AdAge B2B Finalist 2022
But wait, there’s more.
It wasn’t just our film that was out of the ordinary for the category, it was our OOH too. Business owners are super busy and always on the go. So we created out of home placement that let them work, recharge, and even get some privacy to close a deal. Billboards, literally Built for Business.
Credits
CCO: Menno Kluin
ECD: Julie Scelzo
CD: Christina Pitsinos
ADs: Gavi Zarin Jake Leber, Brian Swan
Copywriters: Rebecca Johnson, Aaron Sheinberg
Producer: Katie West, Celia Everett
Director: Brian Beletic // Smuggler
Editor: Maury Loeb // P.S. 260
DP: DP: Mihai Malaimare
Colorist: Tim Masick // Company 3
Music: Seth Olinsky // Consortium
OOH CDs: Jess Terlizzi, David Black