The product was a little confusing to use. So we came up with fun ways to show how they worked.

GOING FOR BOLD

We were asked to do testimonials but wanted to try something different. So we went to the Nathan’s Hot Dog cart on Park Ave, bought $15 worth of dogs, popped into the studio and created THE BOLD BOX. It was so loved that we recreated it in Washington Square Park. The video went viral and was an AdAge pick of the week.