NESTLE
TOLL HOUSE
An American classic many of us grew up with and loved, Toll House was fading into the background for a new generation of families. We created work designed for young families, with a social component that went viral to boot.
Kevin stole the hearts of millions across America.
Kevin Bakes was a fun social component where a charming all-American fellow bakes cookies to surprise his girlfriend. He was a viral sensation and one of Toll House’s most successful social endeavors. Though many in the comments were sad to learn they didn’t have a chance: Kevin was off the market.