NOTHING LIKE PLATINUM

This fully integrated campaign for the refresh of the Platinum card resulted in record-breaking sign ups for the new Platinum Card — making it the most successful card launch in Amex history.

8 TVCs. 28 OLVs. Hundreds of OOH.
Shot in 8 cities across 4 continents.

We painted the town Platinum.
In New York and Los Angeles, quite literally.

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Credits

CCO: Julie Scelzo
GCD: Christina Pitsinos
Sr. Copywriter: Kate Dearing
Sr. Art Director: Haleigh McMackin
Producer: Celia Everett
OOH Creatives: Byron Wages, Bryan Swan
Director: Isaiah Seret // Biscuit
Editor: Paul Rogers, Bruce Herrmann, Rachel Butler // Lost Planet
DP: Guillermo Garza, Jackie Bao
Colorist: Tom Poole // Company 3