NOTHING LIKE PLATINUM
Fully integrated campaign for the refresh of Platinum. It was the most logistically ambitious project I have ever worked on, and was a wonderful reminder that agency folks banding together to solve insane challenges is one of the most fun and rewarding parts of this business.
8 TVCs. 28 OLVs. Hundreds of OOH.
8 cities across 4 continents.
1 month from shoot to ship.
We painted the town Platinum.
In New York and Los Angeles, quite literally.
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Credits
CCO: Julie Scelzo
GCD: Christina Pitsinos
Sr. Copywriter: Kate Dearing
Sr. Art Director: Haleigh McMackin
Producer: Celia Everett
OOH Creatives: Byron Wages, Brian Swan
Director: Isaiah Seret // Biscuit
Editor: Paul Rogers, Bruce Herrmann, Rachel Butler // Lost Planet
DP: Roman Vasyanov, Jackie Bao
Colorist: Tom Poole // Company 3